Talk about bad timing. With the launch date inching closer, I decided to nix one of our T-shirt designs for women before it went for print.
The concept was to assert an alternate form of consumerism, one that is non-conformist and does not entail conspicuously flaunting one’s status, especially if the product is revolting. Here’s an early version we came up with (the actual one would’ve skirted possible copyright issues):
As a friend pointed out correctly, instead of making a positive statement, the design has an arrogant tone and jabs those who own those bags. And that’s not what we’re about.
So, for the past two weeks (actually a small portion of it), I went back to square one brainstorming on an improved, non-derisive version. Unfortunately, I haven’t come up with anything good yet. Does anyone have a better idea?
This is actually seems to be one of your more creative shirts. Instead of “low self esteem” it’s easier to turn it around to something postive like “Brand Me” or “I don’t need a logo” or “I will not be branded”
However, why don’t you use logos that people are likely to recongize like the Polo Horse?
Comment by Deadhedge — 15 November 2006 @ 6:24 pm
That’s a very good idea. Will think it over in the next few days. Thx!
Comment by Charles — 15 November 2006 @ 7:03 pm