Looks very likely that the launch date will be pushed until January 2007. And it has nothing to do with me being disorganised.

Sure we can start selling in a few weeks to take advantage of the gift-giving season. But that’s not very important to us. We simply want to make sure everything meets our expectations before we infect you with our slick gear.

Among the issues we have to sort out are:
- the look, print quality and design placement for each T-shirt size
- the packaging of the product
- the fulfilment performance of our supplier
- the average shipping time to major cities around the world
- the ease-of-use of our site, and so on.

I’m pretty confident that the website will be intuitive and functional. My chief concern is the reliability and quality of our printer. Although they received decent reviews on various discussion boards, I won’t be swayed until I see the actual product (our first shipment is slated to arrive early next week).

In the meantime, we’re constantly asking ourselves: “How can we make this better?” Seems these guys are way ahead of us.