On my quick stop in London last week, I was finally able to pick up the T-shirt samples we ordered a while back.
The print quality looks very good. I still have to wash them several times to see if the print peels off and if the fabric shrinks.
We’ll most likely drop this T-shirt as the slogan is not that catchy after all. Besides, we have 3 others that I think our female customers would prefer to buy.
One that I really like is our reponse to the obsession with Size-0 figures - Size N. I’ll elaborate more when we print the T-shirt.
In related news, Italy recently took a stance by launching a campaign against anorexic models.
Israel may also require models to undergo BMI testing as part of their profession. While BMI has its own faults, the concept is a solid one. Anorexic is not beautiful. Beauty, self-confidence and self-awareness are beautiful.
http://www.mg.co.za/articlePage.aspx?area=/insight/monitor/&articleId=246140
Comment by Saltman — 21 December 2006 @ 3:38 pm