Energised, our first Men’s Tshirt, doesn’t need further explanation. I’m dedicating it to a buddy who used to go out 3-5 times a week in Tokyo until 8am. Illustration work was done by David Goldklang.

We also considered alternating the energy can with a vodka bottle. But we’d be sending the wrong message - drinking booze is cool. No, it’s the Tshirt that’s cool.