This is our take on the iconic I love NY symbol. We deviated from the classic I Heart style and used a new concept, the arrondissements in Paris (don’t think it’s been done), to give it a fresh look. We hope the women who adore Paris will love this T-shirt.

We expect to roll out this idea to the other arrondissements - 4e, 11e and 14e for Men, and 1er, 8e and 9e for Women - in the following months. I think we’ll use the slang Je kiffe instead of J’M for the Men’s Tees as it sounds a bit effeminate.

Just a reminder that all our T-shirts will be printed on a limited basis. Not sure what the actual figure will be, but the goal is to reduce the possibility of seeing someone else wearing the same Tee. Eventually, I’d like our system to cap the sales of a particular T-shirt by city (taking into account the population).