It’s been now two weeks since we launched our site. As I’m sure you’ve noticed, we kept things really simple. No splash page, no flashy graphics, no animation, no corny slogan, just T-shirts. Because that’s the reason, we hope, people are coming to the site.

The final design looks as if it takes less than an hour to do. But believe it or not, it was actually the culmination of tons of reflection and research. Seriously. We looked at lot of other sites noting what we liked and didn’t like, and tinkered with a myriad of colours and layouts. Here’s one version that didn’t make it.

For the e-commerce engine, we’ve done a few things differently from a lot of other sites. Items added to a cart are clearly shown under the product. The bag can be emptied from any page on the site. And the inventory system prevents you from adding more T-shirts to the bag than what’s in stock.

But there is one cool feature other e-commerce sites do that we don’t – the ability to view products by size or by colour. We skipped it for now as our programmers told us it would slow down the site considerably. Then again, we don’t actually get 100,000 visitors every day.