It’s time for some consistency. Our blog never got our full attention during the past four months, as we were often wrestling with time to get the store launched. Now that that we’ve crossed this hurdle, we’re aiming to add content five times a week as we’ve done this week.

Here’s our planned editorial calendar:

Monday
Nightlife and music: sharing our insatiable thirst for entertainment and our interest in electronic music.

Tuesday
T-shirts: announcing our T-shirt projects and releases, and showcasing the cool work of other colleagues in the tee business.

Wednesday
Strictly business: commenting on Swiftlabel and the business side of the streetwear and T-shirt industry.

Thursday
Urban and web exploration: spotting hip stores, areas and sites all over the world.

Friday
Open: anything goes.

For the avid blog reader, please update your feed as we’re now using Feedburner. Thanks and hope you will continue following our adventure.