Spent Tuesday afternoon touring minimalist and concept shops in Paris. Here are a few that I checked out:

American Apparel
On my way to Pierre Herme, I noticed that AA, our T-shirt supplier, opened its first shop in rive gauche right off rue Bonaparte just south of Saint-Germain-des-Près. As always, the shop brims with colours and apparel made in the US of A.

BHV Homme
Although you can’t see it clearly in this pic, BHV’s flagship shop for men boasts a stock market board listing the prices of its best selling jeans.

GUS
Although it’s been around for about 7 years, this was my first trip to Gus, a cool concept store for men. Tucked behind the Grands Boulevards on the unassuming rue d’Uzes, the shop spans two floors selling books, clothes, accessories, electronics, and homeware. Gus was definitely the highlight of the tour.

Kulte
Stumbled onto this one just to see if the popular watering hole La Perle was busy as usual. I love it when a shop pays attention to details - the door handle is in a shape of a K. Note: the T-shirt on the left actually says “Don’t photograph me“. Sorry, I just couldn’t resist.

Surface To Air
Another easy shop to miss, considering that the S2A shop in the 3e has no window display and sports only a discreet sign on the door. They sell trainers, magazines, T-shirts, and jeans at prices for the hip and trendy Parisian.

Addresses
American Apparel: 7, rue Gozlin, 6e, M St-Germain-des-Pres, website
BHV Homme: 36, rue de la Verrerie, 4e, M Hotel-de-Ville, website
Gus: 7, rue d’Uzès, 2e, website
Kulte: 76, rue Vieille du Temple, 3e, website
Surface To Air: 68 rue Charlot, 3e, website