They were following me. Models from Moscow had descended to Hong Kong and were queuing conspicuously near me at customs. Then reality sunk in, it wasn’t me they were after but our T-shirts. Ok, not really. Fashion week was on in Hong Kong.
Unfortunately, I wasn’t able to make it to the fashion shows. But I’m sure it was all bling and glamour like the fashion scene in Central.
This fashion enthusiast hails Hong Kong as a “shopper’s paradise”. Indeed, all major luxury brands are well represented with stores tucked in a prominent high rise in Central. Giorgio Armani even made it home to its largest flagship store outside Milan.
But my feelings are still mixed. It’s just that spending an afternoon in Central, to me, is as enticing as shopping in Wall Street, Canary Wharf or the sexy La Défense in Paris.
From what I saw, the streetwear style in Hong Kong veers more towards the hip-hop look, baggy clothes paired with a Nike, Adidas, Onitsuka or Converse trainer. It’s no wonder that Japanese store Bape and Juice are a hit with locals.
Edison Chen, the man behind Juice, seems to be the next Hong Kong phenom. This entrepreneur, designer, rapper, actor started a lifestyle brand called Clot, an umbrella company that encompasses all his interests.
We’re also shooting for the same concept with Swiftlabel. But our similarities end there. We have a different taste, lifestyle, philosophy and lingo.
HK Notes
I saw someone in Hong Kong wearing the same Graniph T-shirt I had just bought in Tokyo. I guess from now on I’ll only wear my Graniph Tees outside of Asia… Borrowing the CaféPress / Spreadshirt model, Udesign is a local DIY T-shirt store that hosts weekly graphic workshops (plug from BC Magazine)… Fashion Access is holding a Bag Design competition. Deadline is 12 February.
Websites
Freshnessmag’s review of HK shops: website
Hong Kong Fashion Brands: website
Hypebeast (streetwear blog): www.hypebeast.com
