What makes Tokyo the retail capital of the world? It helps that Japan’s the second economic power in the world, a massive 35 million inhabitants live in the greater Tokyo area, the city has an efficient public transportation system, and the Japanese – both men and women – are stylish.
To give you an idea of the scale of Tokyo’s shopping scene, consider this comparison with other prominent retail destinations.
Looking only at high-end department stores, New York has Saks, Bloomingdale’s, Lord and Taylor, Neiman, Bergdorf and Barneys; London is home to Harrods, Harvey Nicks and Selfridges; and Paris’ retail giants include 3 Printemps, Lafayette and Le Bon Marché.
In metro Tokyo, Mitsukoshi alone has 7 locations. Then there are the 3 Takashimayas, Seibu, Isetan (the men’s store spans 9 floors), Matsuya, Barneys, Printemps, and a few others. Still not convinced? Have a look at this partial list of brands of womenswear in Tokyo.
Shopping areas
The people who’ll dig our T-shirts will like to shop at Daikanyama (mainly women’s wear), Shibuya, Harajuku, Omotesando, Aoyama, and Shinjuku. Venture off the main streets and check out the cool stores tucked in alleys off Omotesando, Meiji dori and Aoyama dori.
Superfuture has the best maps of Tokyo in English, but even their list is missing several cool stores. They could only pack so much info in such little space.
Quality, quality, and quality
Quality trumps price in Japan. That’s why Wal-Mart is losing money there, while the Guccis, Louis Vuittons, Diors and Pradas have towering flagship stores.

Gap did its research well and is positioned as a mid-market brand catering their products (and bumping prices in the process) to the fickle Japanese consumer. Still, the Japanese shopper does frequent places like Uniqlo and Muji, which sell inexpensive yet good quality products. I guess for now shopping at Wal-Mart just doesn’t sound as tantalising.
Local brands that stay local
Other than a few big names, Japan has been rather unsuccessful exporting their fashion brands to other corners of the world. It’s too bad, many of these labels carry wonderful apparel at reasonable prices. I suspect the problem could be a marketing one.
As Japanese are enamoured with French culture, a common practice there (and in Asian countries) is to give a company a French name to get that extra flair. But to do it right, you really need someone who’s fluent in the language to choose an appropriate name. The label Comme ça du mode carries pretty neat clothes, but the name itself has no meaning in French and is grammatically incorrect.
Several household names licensed their names in Japan. Mary Quant is still revered by older Japanese women. Zegna has a trendy offshoot called EZ by Zegna. And following a restructuring, Burberry canceled most of its licensing agreement except in Japan, where the Black and the Blue Label make money.
Yes, it’s true
I’m going to share two interesting observations from my experience in Tokyo. To give you an idea of Japanese sophistication, the design and furniture store Loft (or was it Tokyu Hands?) carries screwdrivers, of all things, in 8 different colours.
Finally, think twice before taking kids to the toy section at the variety store Don Quixote. Sure they do have Pokemon, radio controlled cars, action figures and dolls. Just make sure they don’t turn around to see the other toys that should’ve been put in a separate aisle.
Addresses
I’m only including metro/train stations and web sites, as the address numbering system in Japan is a bit complicated. As mentioned earlier, go to Superfuture’s Web site for maps.
Web sites
Japan Consuming: web
Jean Snow: web
Metropolis: web
Superfuture: web
Department stores
Barneys (high end): Ginza, web
Isetan (high end): Shinjuku, web
La Foret (women’s casual): Harajuku, web
Marui/0101 (casual): Shibuya, Shinjuku ,web
Matsuya (high end): Ginza, web
Mitsukoshi (high end): Shinjuku, Ginza, Mitsukoshimae, web
Parco (design, casual): Shibuya, web
Printemps (high end): Ginza, web
Seibu (high end): Shibuya, Ikebukuro, web
Shibuya 109 (women casual): Shibuya, web
Takashimaya (high end): Shinjuku, Nihombashi, web
Shopping malls
Caretta Shiodome: Shiodome, web
Omotesando Hills (high end): Omotesando, web
Roppongi Hills: Roppongi, web
Sunshine City: Ikebukuro, web
Tokyo Decks: Odaiba-Kaihin Kouen, web
Japanese Brands
A Bathing Ape (clothing casual) Omotesando, web
Acrylic (accessories): Hiroo, web
Artisan (clothing): Shinjuku
Beams (clothing): Shibuya, Harajuku, Shinjuku, web
Comme ça du mode (clothing): web
Burberry Black Label (clothing formal): Shibuya, web
Burberry Blue Label (clothing casual: Shibuya, web
Edifice (clothing): Shibuya, web
EstNation (clothing): Roppongi, Yurakucho, web
EZ Zegna (clothing): Shibuya/Harajuku, web
Gloster (clothing): Shibuya
Isaburo (leather goods): Omotesando, web
Taishi Nobukuni (clothing): Omotesando, web
Takeo Kikuchi (clothing): Shibuya, web
Tomorrowland (clothing): Shibuya, web
United Arrows (clothing): Shibuya, Shinjuku, web